While working on this project, it occurred to me the simple formula of trade show booths apply well to landing pages. For a trade show booth, you must assume you'll receive the same attention span as a billboard at 55mph near a highway. Just a few seconds of decision making time. There are a few inexpensive details that can make a big difference. 1) color, 2) foliage, 3) lighting, and 4) legibility (1 inch for every foot reading distance.) In other words, 8 inch high letters at 8 feet. On a screen that would translate into a 2 to 3 inch high headline. (140px to 220px? That seems big, eh?) The SPLASH page seems to have these elements. What do you think?
The SECTIONS are Blogger pages, originally embedded in Frames. This made for clumsy bookmarking and so I made the pages standalone with a badge identity (home button) to tie back the look. This way visitors can enter from the blog or the website without confusion. Articles and downloads can be bookmarked, linked, or sent in emails.
The badge:
Also, the clients favicon.ico was added to each blog page and to the website for some additional continuity.
An ABOUT page was added that mimicked the blog pages design. The Blogger pages are modified and customized templates.
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