Reduce user disappointment, effort, and
frustration with UX satisfaction.
UX Hurdles Reduce Web
Toxicity
Build a user safe website with improved
quality, efficiency, and economic longevity by monitoring three
states for successful user experience.
State 1
Obstruction
If a website loads slower than 2 seconds, the speed biases users
from that moment towards goodness-or-badness judgments.
This is a proven fact called the halo effect. People hate slow
websites. Slow site performace is considered rude.
Solutions
Remove usability barriers like
browser incompatibility, horizontal scrolling, or slow page load
(bloat). Optimize images and code.
State 2
Decoration
In 50 milliseconds, people evaluate if your site is attractive.
This is before they click or read anything.
This is attractive use of color, white
space and readability. It is the visceral feeling of being invited
and seduced. The customer journey is obvious and requires no
effort. Visual cues or signage produce a comfortable feeling
the user is in the right place.
Solutions
Deliver the desired features and
content. Demonstrate attention to details by reducing visual
clutter. Promote consistent theme with color, balance, branding,
type, and symbols that are harmonious and well designed. Examples
include clear links with information scent, no requests for mysterious
information, and recognizable calls to action. The positioning
strategy is plain. Your users motives for seeking the site are
quickly addressed.
State 3
Friction
Search efficiency is skimming or fixating on relevant headlines
and subheads. Content is scanned first for value before investing
serious reading time. Hotspot and eye tracking tests frequently
address this area.
Solutions
Make reading comprehension effortless
and convenient. Examples include good headlines and subheads,
combining multi-step processes like forms, reduce system slowness,
and eliminate or reduce annoyingly strict security requirements.
Fast pacing created by removal of visual distractions or annoyances
like animation.
Good value analysis reduces waste and streamlines the experience.
No difficult language or jargon. No long-forms, broken links,
or requests for odd information.
Testing with Cross-device helps
you improve user satisfaction, brand affinity, and overall delight.
This is described as seamlessness, flow, feeling, and transparency.
Like a canary-in-a-coal-mine, Cross-device
is your website test for UX toxicity.
No comments:
Post a Comment